Taylor Swift latest video trades her usual sweeping, romantic fare for hilarity. Not only does she show off her rap skills in the new Apple Music spot but she also takes a side-splitting tumble off her treadmill. The clip, titled Taylor vs Treadmill, opens as the singer prepares for her workout, with her inner monologue lamenting 'I hate cardio' as she cues up a playlist and selects Drake and Future's "Jumpman."
The 26-year-old then starts rapping her heart out to the track, fist-pumping and waving her arms around as she runs at a steady pace on the treadmill. But, in her enthusiasm, she completely wipes out and falls flat on her face. "Based on true events," she announced alongside the video.
Toronto native Drake loved the commercial so much he posted it on his Instagram account.
Taylor and Apple have an interesting history. Last year, the Shake It Off star wrote an impassioned letter to the company criticising it for not compensating artists for music streamed through their service's three-month free trial period. In it she said she found their decision to be "shocking, disappointing, and completely unlike this historically progressive and generous company".
"This is not about me," she wrote. "…This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt."
Just a few hours after the letter went live, Apple announced that they would in fact start paying artists royalties during those 90-days. Senior vice president of Internet software Eddy Cue confirmed the change on Twitter, adding: "We hear you @taylorswift13 and indie artists. Love, Apple."
Following Apple's big turnaround - and after many months of withholding her music from streaming sites - Taylor announced she was putting her album 1989 on Apple Music.
"After the events of this week, I've decided to put 1989 on Apple Music...and happily so," she wrote on Twitter at the time. "This is simply the first time it's felt right in my gut to stream my album. Thank you, Apple, for your change of heart."