Michael Bublé's tremendous career is proof that he knows the perfect formula for creating hit music, but now the Canadian crooner has stepped out of the studio and into the laboratory to mix up his very first fragrance. "By Invitation," a floral-fruity scent featuring notes of red fruits, jasmine and sandalwood, launched in August and is a project that the singer took very seriously. "The fact that I could create a really beautiful fragrance that was special and had my mark on it is what drew me to it," he told Hello! Canada during a recent sit down in Toronto.
Here, the father of two opens up about how he designed his first signature fragrance and the role his wife Luisana Lopilato played in the creative process.