The summer Olympic Games opening ceremonies may garner more hype than a boy band concert, but this year all the focus will be on team Canada’s fashion-forward outfits. Following in the steps of designers like Ralph Lauren and Versace, Canada's Olympic and Paralympic athletes will get the luxe designer treatment in Rio, courtesy of homegrown label Dsquared2.
Official team outfitter Hudson's Bay has partnered with the Milan-based, Toronto-born twins Dean and Dan Caten to design Canada's opening ceremony outfit for the Summer Games, creating a look that’s fashionable, functional and representative of the true North.
“This is such a big honour for us,” Dan told Hello!. “We are proud Canadians and proud of our country. What could be better than designing the opening look for the Olympics?”
The brothers – who also designed outfits for the opening and closing ceremonies at the 2010 Winter Olympics in Vancouver – are no strangers to the limelight. “We’ve had some amazing experiences, we’ve kind of done it all!” says Dean, reminding us of the take-no-prisoners outfit Beyoncé recently wore to perform the Superbowl half-time show.
But unlike Queen Bey’s bodysuit, the Olympic look is relaxed and polished. “We were obviously inspired by Canada – as a country it’s honest and straight-forward,” Dan begins. “So we wanted something relaxed but still polished that would give our athletes confidence to bring home the gold,” finishes Dean.
The result? A streamlined look that blends the spirit of the games with quintessential Canadian style and DSquared2 flair.