When Prince William arrived back at the Lindo Wing with Prince George in tow, the entire world melted in a united “aaawww.” The little boy looked adorable in an all-blue ensemble that matched dad’s outfit, giving a wave as he headed inside the hospital to see mom, the Duchess of Cambridge, nee Kate Middleton, and meet his little sister.
For the special occasion George wore a long-sleeved knitted Sous Marin cardigan, £40, from luxury kidswear brand Amaia, which featured a round neckline and buttons down the front. The jumper is available in three colours, and the little royal was sporting the navy blue version, which almost matched the blue jumper that his father was wearing. The Prince also wore a pair of blue knee-high socks from the same brand, teamed with navy blue leather buckle shoes from Start-rite.
It’s not the first time that George has worn shoes from the label.
Back in December 2014 the little toddler sparked a huge spike in sales for the brand after he was spotted wearing the brand’s shoes in a set of new official photos.
“We are delighted that the Duke and Duchess have selected Start-rite shoes for Prince George,” said company chairman Peter Lamble at the time. “It’s a great morale boost for the staff here in Norwich – and, of course, there is a commercial opportunity which could come from it as well.”
It comes as no surprise that the future King has been making waves with his colourful outfit. He has already featured on a list of the best-dressed men of 2015 despite being just under two years old, and, following in his mother’s footsteps, as soon as his outfits are identified they fly off the shelves, selling out in minutes.