Prince Charles is keeping the future generation top of mind by helping more than 1,000 babies around the world through one of his Prince's Charities. As president of Business in the Community, the prince has supported the socially driven baby brand From Babies With Love.
The organic baby clothing company, which donates 100 per cent its profits to helping abandoned or orphaned children, is a member of Business in the Community's program, a plan to support businesses that have a social or environmental purpose.
Profits from the sale of From Babies With Love's collection of clothes, blankets, nursery accessories and teddy bears all go to the international charity SOS Children's Villages, who care for orphaned and abandoned children in loving family homes.
Baby Monia from Burundi, who was welcomed into her new family when she was just a few months old, is one such child. Her SOS Mother says she's a sweet and playful baby who loves to be with other people. She already has a best friend in her village, and as one of the youngest children there, she is frequently the centre of attention, especially among the older kids.
Thanking him for his support, From Babies With Love founder Cecilia Crossley presented the company's business model to the Prince of Wales in 2013, during which time she also gave a gift for the new grandfather to give to Prince George. Recently, Cecilia met His Royal Highness once more, this time giving two teddy bears, gifts for Prince George and Princess Charlotte.
"The teddy bears are made in partnership with and sold exclusively at Boots, Cecilia explains. This partnership would not have happened without the support of the Prince's Charities."
Knowing of his interest in environmental matters, Cecilia spoke with His Royal Highness about the use of certified organic cotton in From Babies With Love's garments, and the ethical sourcing of the beanie bottomed teddy bears, the filling of which is made from recycled plastic bottles, reducing the amount of plastic that goes to landfill.
"We make beautiful baby products that minimize impact on the environment, and help vulnerable children," Cecilia adds. "We're thrilled to have reached the milestone of helping over 1,000 children and look forward to helping many more."