The huge crowds that turned out to see Prince William and Kate during their stay in Poland this week is a testament to the enduring popularity of royal tours. And while on the surface, these visits appear smooth and effortless, their success is not down to chance – tours are plotted and planned for up to a year beforehand to ensure everything goes without a hitch. Royal tours are either instigated by the UK government or an invitation from a host country, and an itinerary is then put together based on areas the host government would like to draw attention to, as well as incorporating some of the visiting royals' personal interests.
Once the itinerary has been agreed, a team of backroom staff will get to work, flying out to the destination to finalise the finer details – from camera angles and dress codes, to the placement of the royal cavalcade and any cultural requirements. All of that information is then collated into a half-inch-thick tour 'Bible', which also contains timings, the names of everyone the royal party will meet, and venue sketches and plans. A team of Royal Protection Service officers – a special branch of London's Met – will also visit the destination to consider all security matters and liaise with local counterparts.
The royals, meanwhile, are then taken through the itinerary so they can fully understand every engagement. Wardrobe is an important aspect. In some countries, hemlines, sleeves and necklines must be considered, while other practical considerations include temperature and terrain. Significant pieces of jewellery and symbolic colours must also be decided upon.
It is usual for the host country to cover the majority of costs for a royal tour; it’s thought that the resulting publicity will showcase their country as a tourist destination, and provide additional publicity. Photographs are therefore incredibly important, with consideration given to camera angles and the overall look of the pictures. Take, for example, Duchess Kate's appearance with Prince William at Uluru in 2014 – she intentionally wore in a white dress to frame her against the red rock and make for the perfect picture. Or her arrival in Wellington, when she wore a bright red outfit to lend a pop of colour against the light grey aircraft.
Of course, the royals travel with a large team to help ensure the tour itself runs smoothly. During last year's visit to Canada with their children, William and Kate travelled with a party of 12 people, including private secretaries Miguel Head and Rebecca Priestley, tour secretary Kate Mager, an operations manager, who helped with logistics including loading luggage, and press secretary Jason Knauf, who liased with the hundreds of members of press.