The Victoria's Secret Fashion Show has made some changes in 2018, from the location (it's back in NYC!) to the models (welcome Canadian beauty Winnie Harlow!), but perhaps the biggest shift is the designer collaboration. Bidding adieu to Balmain, the lingerie powerhouse is turning to a royally approved label this year: Mary Katrantzou.
Known as the "Queen of prints" and having just celebrated her brand's 10th anniversary, the London-based creative promises to bring a playful side to her designs - a stark contrast to the edgy designs offered up by Balmain's Olivier Rousteing. "Everything that Victoria's Secret creates is about a woman feeling confident and empowered — and also having fun with what she is wearing," the Athens-born designer said in a press statement. "This collaboration is going to be bold, fun and playful."
And she already counts a slew of famous faces among her fans, including a few very stylish royals! This summer, Princess Beatrice donned a peacock-patterned confection by Mary for the Serpentine Gallery's swish summer party, which she topped with a black motorcycle jacket, winning raves for her edgy look.
Meanwhile, Queen Maxima of the Netherlands found her boldy printed Mary Katrantzou shirt dress so nice that she's now worn it twice! The Dutch monarch wore the resort 2017 Duritz dress for the King's Day concert in April 2018 and also in Dec. 2016 to attend a holiday event at Amsterdam's Carre Theatre. Most recently, she finished the look with a dazzling pair of conch shell earrings and green suede accessories.
As for Mary's capsule lingerie collection, the pieces will be revealed during the catwalk show on Nov. 8 and select designs carried in VS stores. “The pieces can be worn as undergarments or as actual clothing, so all the fabrications have dual purpose," Mary explained. "My work is about perception and perspective and filtering beauty through design to allow women to stand out. I wanted to turn that on its head and look at the ‘foundation’ that we wear as women, underneath the clothes I usually design in my collections. Underwear is the first protective layer that has the ability to reinforce a woman’s confidence." Where confidence is concerned, clearly Princess Beatrice and Queen Maxima got the memo!