The Cambridges and Sussexes reunite for a powerful new mental health PSA

By Zach Harper

Earlier this year, Duchess Meghan and Prince Harrysplit their office and charities from Prince William and Duchess Kate at The Royal Foundation, and the Sussexes founded their own charitable organization, Sussex Royal. But now, the two couples have reunited to produce a special PSA for mental health – something important to all four of them!

The dukes and duchesses leant their voices to the National Health Service for a PSA that’s part of its Every Mind Matters program, and it will air across the UK on the evening of Oct. 7. The three-minute clip features appearances from actresses Gillian Anderson and Glenn Close, along with Great British Bake Off winner Nadiya Hussain .

The powerful video begins with William’s voice saying, “Everyone knows that feeling, when life gets on top of us.” He continues, “All over the country, millions of us face challenges to our mental health - at all ages - at all intensities, and for all sorts of reasons. We feel stressed, low, anxious, or have trouble sleeping. Me, you,” before Harry says, “Your brother, your mother, your friend, your colleague your neighbour.”

“There are things we can do,” Meghan says, after Harry comments that mental health issues often feel insurmountable. “From today, there’s a new way to help turn things around. Every Mind Matters will show you simple ways to look after your mental health.”

Kate finishes the voiceover by saying, “It’ll get you started with a free online plan designed to help you deal with stress, boost your mood, improve your sleep and feel more in control.”

If you head over to the NHS website, you can learn more about Every Mind Matters. A short five-question quiz will provide you with five tips to deal with your stress and worries, and the option to have a Mind Plan emailed to you. The site also provides resources – some are specific to UK citizens and residents, while others are things like books and pamphlets that will help someone no matter where they live.

Kate launched Heads Together’s Mentally Healthy Schools initiative last year. Photo: © Jonathan Brady/AFP/Getty Images

Mental health is one of the most important causes the Cambridges and Sussexes support. In 2016, Kate, Harry and William launched Heads Together, a mental health awareness campaign to encourage people to open up about issues they are experiencing. Kate also helped launch Heads Together’s Mentally Healthy Schools project to help students and staff access mental health resources across the UK. She’s also been outspoken about how nature can help improve one’s mental outlook and mood, and created her Back to Nature garden at the Chelsea Flower Show earlier this year as a way to help kids get outside and feel good from an early age.

Harry has spoken very candidly and courageously about his own mental health. Two years ago, he appeared on Bryony Gordon’s Mad World podcast and talked about the inner turmoil he experienced after the death of his mother, Princess Diana.

Harry and Meghan made mental health one of the key focuses of their recent tour of southern Africa. Photo: © Chris Jackson - Pool/Getty Images

“I can safely say that losing my mom at the age of 12 and therefore shutting down all of my emotions for the last 20 years has had quite a serious effect on not only my personal life, but also my work as well,” he told Bryony then. “I know there’s huge merit in talking about your issues.

“Keeping it quiet will only ever make it worse, not just for you, but everyone else around you because you become a problem.”

He has since partnered with Oprah Winfrey to produce a new mental health TV series for Apple TV that will launch in 2020. The brave prince has since said he hopes it helps save lives.

William, meanwhile, is working with the Football Association to produce a documentary about mental health. A Royal Road to Wembley: Tackling Mental Health will show how men across the UK struggle with mental health issues and encourage those who are struggling to seek help. The film will use soccer to explain why “mental health is just as important as our physical health,” as William said in August when he encouraged soccer fans to nurture their “everyday mental fitness.”

This isn’t the first time the Cambridges and Sussexes have reunited for mental health this year. In May, the dukes and duchesses announced the launch of Shout, a 24-hour service that connections people with volunteers to help them in their moment of need, and also assists with finding long-term support for their mental health struggles. These trained volunteers, with support from professionals, will reply to texts from people potentially struggling with suicidal thoughts, abuse, self-harm, bullying and other issues related to relationships.

We’re thrilled to see the households continuing to promote awareness on this issue, which affects each and every one of us!

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