GOOP

Gwyneth Paltrow on the competition between celebrity lifestyle brands
Gwyneth Paltrow was a pioneering celebrity entrepreneur in launching her lifestyle brand, Goop,…
Gwyneth defends Goop: 'I am incredibly close to the common woman'
Gwyneth Paltrow was one of the first celebrities to branch out into the lifestyle arena,…
A Goop clothing line is in the works for Gwyneth Paltrow
With Goop’s success as a digital lifestyle destination, it’s no wonder Gwyneth Paltrow is…
Gwyneth Paltrow abandons the 'misguided belief' that perfection is key
Until recently, Gwyneth Paltrow’s role with her lifestyle site, Goop, has been to present ideals,…
Gwyneth Paltrow slams Jessica Alba’s ‘Honest Company’
Gwyneth Paltrow is no longer a fan of Jessica Alba’s Honest Company products and has published a…
What does Martha Stewart really think of Gwyneth’s GOOP?
Martha Stewart’s empire is undeniably impressive, but the 72-year-old magnate knows she’s not…

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