The Honest Company

6 celebrity-backed beauty products to add to your arsenal
Celebrities are expertly bronzed, buffed and blushed, so it's no surprise that many of the year's…
Gwyneth Paltrow on the competition between celebrity lifestyle brands
Gwyneth Paltrow was a pioneering celebrity entrepreneur in launching her lifestyle brand, Goop,…
Royal baby shower: 15 gifts fit for a little prince or princess
Anyone in the Duchess of Cambridge’s (nee Kate Middleton) inner circle is surely wondering…
Jessica Alba’s Honest Company valued at $1 billion
Two years after she founded her start-up, Jessica Alba’s The Honest Company is worth almost…
VIDEO: Jessica Alba on Honest Company and an ‘evil-genius’ holiday gift
Jessica Alba and her The Honest Company-partner Christopher Gavigan are serious about nixing…